Sir: The population of Nigerians creating and earning from contents has certainly reduced the number of job seekers and dependants in the country. This is also healthy for the economy, safety and sanity of the country. However, as content creators in the country, we have a role that is more sensitive than we seem to be mindful of. The mobile phone has become the new television and those of us who are constantly seen on social media today will determine what the country will see in the future. We, as content creators, are the joy givers but we must understand that beneath the joy we give is a subtle direction for the future of the country. A lot of learning, comprehension and mind-modelling go on under the guise of humour. This is because humour is a universal language that is understood and appreciated in all human cultures. ..Read Full Article
The advent of content creation on social media in Nigeria today can be likened to the oil boom of the 1970s. Just like many Nigerians now consider the discovery of crude oil to be more of a problem to the country than a blessing, and would say that the country probably would have got it right if we had had to live with our agro-based economy, the boom of content creation may equally become some good or doom to our tomorrow even if it fills today with laughter. The contents we create today may help us smile to the bank but are we sure they will not stab us in the back?
We have to recognise ourselves as major change makers whose impact transcends factors such as age, class and gender. We have the gifts of penetrating people’s hearts without seeking their consent. Since the heart is like a slate, what are we inscribing on these vulnerable minds who like us helplessly because of our gifts?
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We must remind ourselves that just like films, music, novels, plays and poems, our contents must carry messages. Second, beyond the general messages of our contents, we also have to help our society return to the values and virtues which used to be embodied in our folklores, tales and songs. Values such as honesty, perseverance, hard work, diligence, transparency, responsibility, accountability, dignity of labour, moderacy and moderation are social currencies which bring stability to any country and we can, as content creators, establish the importance of upholding them firmly through our skits and other contents.
Third, it is no news that the venture of content creation has become a very lucrative one with many prosperous content creators. Rather than engaging in show-offs, we should start thinking of how to give back to society from God’s kindness to us. This awareness is important because most content creators are relatively young and may think more in terms of “rocking life”. We must know that we are never too young to start contributing our bits to the development of the country.
Fourth, content creators should embrace collaboration and help the budding ones grow. We do not go down by raising others. Instead, we go higher.
I end this piece by letting us know that beyond the quest for gain, we have the task of making our country great as content creators. By so doing, we will be writing our name in gold for posterity……Read Full Article
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